‘Rise of the Planet of the Apes’ dominates

Now here’s some monkey business that everyone in Hollywood will take seriously! ‘Rise of the Planet of the Apes’ conquered the box office with a tremendous $54 million in its debut weekend. The $90 million Fox reboot/prequel exceeded all expectations and churned out the fifth-best August opening of all time. And it did it all without any of that pesky 3D!

‘Rise of the Planet of the Apes’ played primarily to an older male crowd. According to exit polling, 56 percent of the audience was male, while 59 percent were over the age of 25. Notably, 20 percent of the audience was at least 50 years old – perhaps fans of the original 1968 film. For the most part, viewers liked what they saw, as they gave ‘Rise’ a strong “A-” CinemaScore grade.

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