Best Buy Co., the largest consumer- electronics retailer, will start its planned online service selling movies and television shows this month, jumping into a market that includes Apple Inc.’s iTunes and Amazon.com Inc.
The service, called CinemaNow, is part of a partnership announced in November with technology provider Sonic Solutions Inc., Richfield, Minnesota-based Best Buy said in a statement. Sales will start through LG Electronics Inc. Blu-ray players and expand to other Web-enabled electronics.
Best Buy is tying Web-delivered entertainment to electronic devices sold in its stores as demand for physical DVDs declines. The service will start with a la carte, on-demand purchases and may later become a subscription service like Netflix Inc., Chris Homeister, senior vice president of entertainment, said in an interview.